Unless you’ve been living under a rock, you know allll about the rise of the LL Bean boat and tote bags monogrammed with hilarious phrases. What was once typically worn by preppy people reserved for monogrammed initials, the ironic boat and tote trend is being picked up by gen-z-ers, moms, and the fashion world alike. The more sarcastic the better – hence the name “Ironic”! I just placed the order for mine using the coined phrase “unhinged” and found so many incredible and legendary phrases to use.

With only 10 characters, you have to be simple and creative. Whether you want to be deranged, give a nod to pop culture, or dub your favorite high-fashion brand (this one feels illegal) the possibilities are endless. This trend has taken over TikTok and was started by Gracie Wiener who has been collecting these bags for years. It has blown up so much that she has now done interviews with Vogue, Harpers Bazaar, Bustle and so many more!! LL Bean has even said they’ve had the highest summer sales they’ve seen in over a decade – so that puts into perspective how viral this has gone.

The OG boat and totes can be purchased at LL Bean here for only $40!! Since it is blowing up on the internet, expect delays. If you want your ironic tote sooner, I’m linking alternatives (that are a little more affordable) from Lands End and Etsy as well.

The most ironic and sarcastic ironic boat and tote ideas:

• Unhinged
• Feral
• TooOld4Leo (only works if you are 25+…. iykyk)
• Flop Era
• Big Slay
• Psycho
• Books & Booze
• BROKEBITCH
• U up?
• stfu
• Slut Era
• No thanks
• Dump Truck
• Horny
• Unbothered
• Not Well (for all my RHONY fans)
• Go Away
• Ugh, as if
• Momager
• NotNotHot
• Birkin
• Menace
• Kinda dumb
• Gone Girl
• Can U Not
• Cultleader
• Fake Heiress
• Prenup
• Highstrung
• Money plz
• Take a hike
• Fire me
• Girlboss
• Gaslight
• Allegedly
• Hard pass
• Sliving
• Medicated
• Party Girl
• Carbivore
• Hunky Dory (for by RHOBH fans)
• Nap Queen
• Dramatic
• LocalCeleb
• Yas Queen
• Irritated